E-Commerce and Digital Marketing

About E-Commerce and Digital Marketing

E-commerce and Digital Marketing offer digital activities and services such as Search Engine Optimisation, Social Media Marketing, Payment Gateway, Online Stores, and Logistics to promote and effectively manage the online presence, customer engagement, successful transactions, and spending of businesses and generate revenue. These services are crucial for a business to grow as they provide various analytical data and tools essential for measuring the performance of a business campaign and help in unnecessary cost reduction. Those individuals who are interested in making a career in digital marketing must have expertise in these methods and techniques which can be acquired in a practical learning environment by enrolling in a B.Voc in E-Commerce and Digital Marketing course.

3 years

Course Overview

University Name

Om Sterling Global University

Location

Hisar, Haryana

Course Name

IT/ITes/E-Commerce and Digital Marketing

Course Type

Bachelor’s degree

Course Duration

3 years

Admission

Merit-based

Course Fees

INR 25,000/Sem*

Mode of Education

Regular

Exam Type

Semester wise

Eligibility Criteria

10+2

Average Salary

1.8-4 LPA

Key Highlights

  • The University Grants Commission (UGC) granted accreditation to the B.Voc course's vocational curriculum, which is accepted in both public and private departments. 
  • Establishing a balance between skill development and higher education is the main goal of these courses. 
  • Hands-on training with companies covers about 60% of the curriculum, ensuring that graduates acquire the practical skills required for job opportunities.
  • With several entry and exit points, the program's adaptable learning environment enables students to customize their education. 
  • After finishing their tenth or 12th-grade education, diploma holders are eligible to apply for lateral admission. 
  • After the first semester, students receive a certificate, followed by a diploma in the second, an advanced diploma in the fourth, and a B.Voc degree at the end of all six semesters. At all stages of course completion, graduates are competent for employment.
  • Students' computer applications, communication skills, personality development, and entrepreneurship skills are all focused on during the program. 
  • The Om Sterling Global University partners with several industries to aid students secure jobs and internships.

Approvals and Affiliations

  • Ministry of Human Resource Development
  • University Grants Commission
  • Government of Haryana
  • Skill India
  • Pradhan Mantri Kaushal Vikas Yojana
  • National Skills Qualifications Framework
  • National Skill Development Corporation
  • S.M.A.R.T.

Career Opportunities

Digital Marketing Specialist

E-Commerce Manager

Social Media Manager

SEO Specialist

Content Marketing Specialist

Email Marketing Specialist

Analytics and Data Analyst

E-Commerce Consultant

Affiliate Marketing Manager

Digital Marketing Trainer

CRM Specialist

Marketplace Specialist

Eligibility Criteria

Applicants must complete their 12th grade or equivalent from a recognized educational board.

Course Fee

The total fees of the entire B.Voc program is around INR 1,50,000. This is split into - 

  • Annual fees - INR 50,000/-
  • Semester fees - INR 25,000/-

 

Om Sterling University provides several payment options for students for fee submission to ease their financial burden. 

Course Duration

Award

Duration

NSQF Level

Certificate

Six months

4

Diploma

One year

5

Advanced Diploma

Two years

6

Bachelor’s Degree

Three years

7

Admission Process

Applicants must register online to be eligible for admission to the vocational programs OSGU offers. Please visit the OSGU vocational courses webpage at http://vocational.admission.ac.in for full details on online registration. After filling out the "New User Signup" form, candidates will receive a password and username. For any further correspondence regarding university admissions, an email address must be provided. Candidates will receive a confirmation email with a verification link in their inbox after completing the registration procedure. The URL supplied needs to be opened by candidates to verify their registration. After that, to complete the online registration process, candidates need to log in to the UG admission portal. By selecting "Apply Now" to complete the online registration form, they can start the application process.

Top Hiring Companies

  • E-Commerce Platforms
  • Digital Marketing Agencies
  • Social Media Platforms
  • Technology Companies
  • Retail and Consumer Goods Companies
  • Startups in E-Commerce
  • Travel and Hospitality Industry
  • Fashion and Lifestyle Brands
  • Education and E-Learning Platforms
  • Healthcare and Wellness Platforms
  • Automotive and Electronics Industry
  • Media and Entertainment Companies

Other OSGU Vocational Courses

Healthcare/Nursing

Healthcare/Paramedical and Health Administration

Healthcare/Physiotherapy

Healthcare/Pharmaceutical Chemistry

Healthcare/Critical Care Management

Healthcare/Medical Image Technology

Healthcare/Patient Care Management

Healthcare/Medical Lab Technology

Healthcare/Medical Laboratory and Molecular Diagnostic Technology

Healthcare/Nutrition and Health Care Science

Healthcare/Yogic Science

Healthcare/Naturopathy and Yoga

IT/ITes/E-Commerce and Digital Marketing

IT/ITes/Digital Media and Animation

IT/ITes/Artificial Intelligence and Data Analytics

IT/ITes/Internet of Things

IT/ITes/Information Technology

IT/ITes/Data and Web Analytics

IT/ITes/Web Technologies and Multimedia

IT/ITes/Software Development and Systems Administration

IT/ITes/Business Process and Data Analytics

IT/ITes/Cyber Crime

Banking & Financial Service

Textiles and Handlooms/Textile Design

Beauty & Wellness/Beauty Therapy and Aesthetics

Automobile

Tourism and Hospitality Management

Agriculture

Agriculture/Horticulture

Food Processing

Management and Entrepreneurship

Printing and Publishing

Fire Safety

Solar Energy

Management and Entrepreneurship/Hotel Management

Journalism & Mass Communication

Fine Art

Live Stock Production and Management

FAQS

Frequently Asked Question

The complete B.Voc in E-Commerce and Digital Marketing spans 3 years.

The subjects included in the curriculum of B.Voc in E-Commerce and Digital Marketing are Fundamentals of Information Technology, Marketing Management, Fundamentals of E-Commerce, Fundamentals of Digital Marketing, Communication Skills, Sales and Marketing, Managerial Economics, Product and Brand ManagementSocial Media MarketingContent Marketing, Search Engine Marketing and Search Engine Optimisation.

Osgu offers a UGC-certified E-Commerce and Digital Marketing vocational course that is recognized on a global level.